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Everything you wish you already knew about social media for your brand or business
Meet your tutor
Hel Reynolds is an award-winning social and digital comms pro. Her social media training has seen amazing results for participants, who go on to be more strategic, create better content and grow engaged audiences.
What to include in your social media strategy
Learn the 12 steps to creating a working strategy that will get buy-in, as well as how to approach social media more strategically.
Coming soon
Defining and delivering your social media tone of voice
How to bring your content to life and ensure everything you say on social media has personality that attracts your audience.
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Seamlessly planning your social media content
Learn how to buy yourself time to deliver the creative content you want by planning your social media activity more realistically and effectively.
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Powerful copywriting for social media
Tips and tricks that you can write into your social media posts today to capture attention and prompt your audiences to take desired actions.
Coming soon
Making your content more visual with engaging images and videos
Hel shares her advice on how to create visual assets that support your social media story-telling in quick and cost-effective ways.
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How to get your front-line staff and leadership team to be awesome comms producers
Learn how to find all the great stories that showcase your brand by helping your colleagues to use their voice on social media better.
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How to increase your social media following and create thriving communities
In this lesson Hel shares the proven tactics she’s used to grow a social media audience and develop engaged communities.
Coming soon
Social media for customer service – dos and don’ts
How to help your audiences to see social media as a channel where they can get brilliant service from you, not just a place to sound off.
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Tips to improve your use of Facebook
Learn practical Facebook tips to enhance your reach, improve engagement with your page, and help you to make the most of this channel.
Coming soon
Tips to improve your use of Twitter
In this lesson Hel shares how to make best use of a number of lesser-known Twitter features that can enhance your story-telling.
Coming soon
Tips to improve your use of LinkedIn
Discover how to get more out of using LinkedIn, and why it’s currently the network that’s easiest to get noticed on.
Coming soon
Tips to improve your use of Instagram
How to take a more strategic approach to using Instagram for your organisation by focussing on what your audiences want to see.
Coming soon
Preparing for social media in a crisis
In this lesson we look at the steps you can take to prepare for crises that pose a threat to your reputation on social media.
Coming soon
Effective social media measurement and reporting
This lesson is all about how to accurately measure the impact of social media and reporting on activity in order to make better decisions.
Coming soon