Learn social media strategy, planning, audience engagement, crisis management and evaluation as part of our free range of online social media courses.
Social Media Training Made With Business Benefits In Mind
Social Media Strategy and Planning Courses

What To Include In A Social Media Strategy
Learn the 12 steps to creating a working strategy that will get buy-in, as well as how to approach social media more strategically.

Defining And Delivering Your Social Media Tone Of Voice
How to bring your content to life and ensure everything you say on social media has personality that attracts your audience.

Planning Social Media Content
Learn how to deliver the creative content you want by planning your social media activity more realistically and effectively.

Effective Social Media Measurement And Reporting
This lesson is all about how to accurately measure the impact of social media and reporting on activity in order to make better decisions.
Writing For Social Media Courses

Powerful Copywriting For Social Media
Tips and tricks that you can write into your social media posts today to capture attention and prompt your audiences to take desired actions.

Get Front-Line Staff And Leadership To Be Awesome Social Media Producers
Learn how to find all the great stories that showcase your brand by helping your colleagues to use their voice on social media better.

Increasing Content Engagement With Images And Videos
Hel shares her advice on how to create visual assets that support your social media story-telling in quick and cost-effective ways.

How To Increase Your Social Media Following And Create Thriving Communities
In this lesson Hel shares the proven tactics she’s used to grow a social media audience and develop engaged communities.
Courses To Improve Your Presence on Social Media

Tips To Improve Your Use of Facebook
Learn practical Facebook tips to enhance your reach, improve engagement with your page, and help you to make the most of this channel.

Tips To Improve Your Use of Twitter
In this lesson Hel shares how to make best use of a number of lesser-known Twitter features that can enhance your story-telling.

Tips To Improve Your Use of LinkedIn
Discover how to get more out of using LinkedIn, and why it’s currently the network that’s easiest to get noticed on.

Tips To Improve Your Use of Instagram
How to take a more strategic approach to using Instagram for your organisation by focussing on what your audiences want to see.
Social Media Customer Service & Crisis Management Courses

Social Media Customer Service – dos and don’ts
How to help your audiences to see social media as a channel where they can get brilliant service from you, not just a place to sound off.

Preparing For Social Media In A Crisis
In this lesson we look at the steps you can take to prepare for crises that pose a threat to your reputation on social media.
Your tutor – Hel Reynolds
Hel Reynolds is an award-winning social media and digital communications pro. Her social media training has seen amazing results for participants, who go on to be more strategic, create better content and grow engaged audiences for their organisations.
