Professional bodies unite groups of people with a particular professional interest in a topic. This makes them the perfect candidate for maximising the benefits of social media! We’ve rounded up our favourite examples of professional bodies using social media to bring their audience together.
Supporting & Advising Members
Being a member of a professional body gives you access to a community of like-minded professionals, being the perfect place to network and make new connections. They can also be a supportive environment that pushes you to develop while advising on other areas that may impact your career.
Throughout the COVID-19 pandemic, the Incorporated Society of British Advertisers (ISBA) has maintained a dedicated coronavirus section on their website. This resource library advises members on how to approach marketing and advertising during the crisis, and how to navigate any legal issues that may arise.
We’ve launched a section on our website for members during the #COVID19 outbreak which includes guidance on support for media, legal implications and tone & messaging. We’ll be adding to it regularly over the coming weeks – https://t.co/z3W6fOxQBt pic.twitter.com/6Kb5bmBMkt
‚Äî ISBA (@ISBAsays) March 25, 2020
Using Interactive Content for Higher Engagement
To build an active community, you need to give your audience a reason to engage. A great way to do this is to use interactive social media content that encourages members to answer a question, share their insight or get involved in a discussion.
The Chartered Insurance Institute ran an interactive Twitter poll during their President Dinner & Public Trust Awards. This gathered input around how members would increase trust in their industry and started some great conversations that the CII used in resulting Twitter content.
In the next 12 months, I promise to increase trust in the insurance profession by focussing on one of the following actions:
‚Äî Chartered Insurance Institute (@CIIGroup) March 12, 2020
Creating Closed or Private Members-Only Groups
Platforms like Facebook and LinkedIn give you the ability to create closed groups, that you can control who has access to. This gives you an excellent opportunity to create a closed, members-only group for participants to connect with each other and create a tight-knit, engaged community of professionals.
The Institute of Chartered Accountants in England and Wales is one professional body using LinkedIn Groups in this way. Only members of the ICAEW are welcome to join, where they can start discussions, share interesting content and network with their industry peers.
Sharing Relevant General Interest Stories
Just because you’re a professional body, doesn’t mean that all the content you publish needs to be specific to your organisation. Sharing relevant general interest stories can be a great way to encourage more informal conversations, and connect with your members on a more human level.
The Chartered Institute of Trade Mark Attorneys regularly publishes trade mark-related trivia, sharing little-known facts about celebrities and their trademarks.
Did you know – Little Mix was originally called Rhythmix?
The group changed its name because a charity in Brighton owned a UK trade mark registration for a stylised version of the name. #FunFactFriday
‚Äî Chartered Institute of Trade Mark Attorneys (@CITMAuk) March 20, 2020
Educating With Industry Developments
Many choose to become a member of professional bodies for the opportunities they present to continue personal and career development. This may include CPD days, courses, or just staying up to date on new developments and innovations in the industry.
The Royal Society of Chemistry uses their international network of chemists to regularly conduct research and report their results to the rest of its members via social media. This means that all members can stay up to date and see how the professional body is using research to benefit other industries.
Social media is an excellent opportunity to share the fantastic work you and your members do every day. With so many different professional bodies contributing to the world on social media, do you have any favourites? Let us know on Twitter @CrowdControlHQ!