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Hands up if you've ever been asked the question “What impact is social media having on our business?” or perhaps “How is social media helping…

Social media often serves as the first line of communication between an organisation and its audience, allowing consumers to watch in real-time as brands respond…

When you think about failures in customer service and the impact of social media, you might think about the recent problems at United Airlines ejecting…

Many well-known companies are coming under scrutiny for their social media blunders including United Airlines, McDonalds and Yahoo to name a few recent examples. Here's…