When was the last time you reviewed the look, feel, and information on your social media profiles? Chances are it was a while ago.
Then consider how often you update the information on your website. We’re guessing it’s more frequently. While websites are important, more of your customers and prospective customers will start to discover your organisation for the first time on social media. You want their first impression of your brand to be the best it can be and that means getting your social media accounts in order.
In today’s blog we’re sharing the steps you can take in under an hour that will improve the look, quality, and success of your Facebook, Twitter, LinkedIn, and Instagram accounts!
1. Check you’re using the right size images for each network
The first step is to make sure that visitors to your social media accounts get the best impression of your organisation and that starts with your profile image. If the first thing potential customers see is pixellated pictures and blurry logos they might question your brand reputation.
It’s a well known fact that pictures can tell a thousand words so make sure yours beam quality, professionalism and care by ensuring you’ve used the right sized images for each network. If you’re a little off, this is easily rectified using the size guidelines below. You can also find more information on image sizes on each of the networks themselves (linked below).
- Cover image: 820 x 312 pixels (anything less will be stretched)
- Profile image: ‚â•180 x 180 pixels (cropped to a square)
- Header image: 1500 x 500 pixels (maximum 5 MB)
- Profile image: 400 x 400 pixels (maximum 2 MB and cropped to a square)
- Company logo image: 300 x 300 pixels (maximum 4 MB)
- Company cover image: 1536 x 768 pixels (maximum 4 MB)
- Profile image: 110 x 110 pixels (cropped to a circle)
2. Ensure your profile images are consistent
Not only should your profile images be the right sizes for each network but to ensure that your audiences recognise and trust your brand across each of your channels, it’s important to be consistent with branding.
Take the time to check that your logo and header image are very similar, if not exactly the same across all of your social media accounts. The same can be said for the way you describe your organisation in your headline – keep it simple to avoid confusion!
3. Make sure your handles are consistent across all networks
Now let’s consider how people actually find your social media accounts – we want to make it as easy as possible right? So give your handles names that your customers would search for, i.e. your brand name on it’s own or a slight variation of this across all of your channels.
Avoid adding extra details such as key words or acronyms because this just makes it harder for people to find your channels and your audience might get frustrated when trying to mention you in content if it’s not as simple as @brandname. So don’t cut down your chances for engagement by overcomplicating things and stick to a simple formula across all of your channels!
4. Improve SEO by adding keywords to your profile
There are other ways that you can improve the chances of your social media accounts being found too. Just with search engines like Google, search terms are super important on social media to keep growing your audience and attracting new visitors.
When individuals search for products, information, or services that you provide, you want your organisation’s social media profiles to appear. To get your name up there you need to include related key words in your profile to help your page to be found.
Here’s how you do it:
- Identify the most searched for terms associated with your industry, product, or service. Tools like SEMrush and Moz can help you to discover these keywords and phrases.
- Add the keywords to your social media profiles. Where relevant and logical, add the terms into your organisation’s bio text, tagline, and use as captions for photos and videos on your profile.
5. Review your profile categories and tags
Similarly, the tags and categories you link your profile to have an impact on which terms you rank for on social media networks. So make sure that you have selected some categories and that they are still relevant for your brand and offering.
This works slightly differently on each channel as you can see below:
Facebook: you can pick up to 3 categories associated with your organisation.
LinkedIn: you can add up to 20 ‘Specialities’ to your profile as well as select your industry.
Instagram: select the most appropriate category and then select a subcategory to further refine your position.
Twitter: they don’t have categories in the same way so the keywords you include in your bio are even more important.
Consider these categories and tags carefully and look at what your competitors or other organisations in your sector have chosen to ensure you’ve got the same chances of being seen!
6. Fill in every field of your bio
The category of your organisation is just one of the fields available on Facebook profiles. Each of the social networks view profiles with more profile fields filled in more favourably. So give your content the best chance of success by filling out your profile as much as you can with accurate and up to date information.
Take ten minutes to fill any blanks today, it’s really as simple as that!
7. Link back to your other social profiles
Don’t forget that while your customer or prospective customer might be on your Facebook profile, they might also be interested in following you on Twitter. Make best use of the space on your profiles by reminding your audiences that you have other channels they can follow you on that might be better suited to their needs or their preferred networks.
This is really easy to do as you can see below. We’ve simply listed the other accounts we have available in our bio. Are you capitalising on this opportunity?
8. Edit and add Call-to-Action Buttons
Next let’s take five minutes to look at call-to-action buttons. On each social network, you have the option to add a button to prompt your audiences to take a certain action. These buttons should help you to move towards your social media objectives!
For instance if you’re wanting to sign customers up to your leisure memberships then this button could link through to your registration page. Alternatively, local authorities looking to reduce the number of inbound messages could use this link to send people to their FAQs page.
Here are the options to choose from so get investigating!
Facebook: you can pick from one of these action button options and then add an associated link as you see below.
LinkedIn: you can create a custom button with any name of your choosing that can link to any website. You also get to see a handy preview of the button before you make it live.
Instagram: you have a couple of choices here, the first is simply to rotate your headline website link as you can see in the image on the left. We recommend changing this frequently to direct your audience to the most relevant content. Alternatively, you can change up the action buttons that appear at the beginning of your feed. In this case we selected an action button associated with Eventbrite which adds a ‘Get Tickets’ button. Of course there are lots of other options and you’re able to add a custom link so experiment with what works best for you.
Twitter: the ‘Tweet to’ and ‘Message’ buttons will appear automatically underneath your profile information as you can see below.
9. Set up direct message options
Finally, check that your direct message options are set up correctly. For this you have a few choices:
- You can turn direct messages off on Facebook and Twitter if you don’t want to receive them at all and know you won’t be able to monitor them consistently.
- Or if you’re happy to use direct messages as a communications channel then why not set an automatic greeting in Facebook Messenger as you can see below. You can completely customise the text to say whatever is most relevant and important for your organisation and this is a great way to encourage more two way dialogue. You can also create a custom automated greeting in Twitter but it does require some development – you can find out more here.
Fun Fact: Did you know that Facebook’s algorithms also take into account how much engagement your organisation has with individuals on Messenger? So you’re actually improving the credibility of your account in the process #WinWin!
- Finally, as we mentioned in our blog about preparing for the holidays, you can also set automatic Facebook messages to be sent when individuals message you out of working hours to make sure they don’t feel forgotten!
It’s good practice to review this list each month to ensure that your social media accounts are always in the best shape and present your organisation in the best light! Have you been through this process? Let us know how you got on or just say hi @CrowdControlHQ!