It’s no secret that the Covid-19 pandemic has completely taken over 2020, with social media emerging as an instrumental channel for public sector organisations across the country.
For example, Buckinghamshire Council recorded an incredible 1,433% increase in social media Direct Messages.
We’ve all had to learn and adapt to a new way of working and collaborating together, regardless of our physical working space.
Out of this change, 3 key themes have emerged that we can use to continue to adapt, evolve and improve social media strategy in 2021 and beyond. The guide shines a light on:
- Unified: teams and channels working together seamlessly
- Digital: reaching and engaging citizens where they are
- Data-backed: making more informed decisions
- Plus, further social media resources for gov comms teams
Download the guide now to help you get more from your social media efforts 📖