CrowdControlHQ allows you to stay in control during a crisis that either starts on social media or escalates to it. By being able to lock down access and prioritise content you can manage the crisis minimising the amount of reputational damage to your organisation.
Keep control in a crisis
Crisis controls ensure all social media assets can be locked down instantly in the event of an emergency or crisis, and all users notified. Take full control of all social activity, and give or revoke access to the organisation’s social media accounts as required as well as pausing all scheduled posts for review.
CrowdControlHQ Buzz Monitor makes it easy to listen to social media conversations for keywords mentions related to any incident, product, service, or hashtag. Use social listening to pinpoint trends and themes that can help shape your communications.
Configurable email alerts send notifications direct to your email inbox (immediately, hourly, or daily). Notify your team during the crisis to track what is happening and keeping everyone informed.
CrowdControlHQ’s sign-off feature ensures all content that mentions sensitive or crisis-related keywords and phrases is flagged, to minimise any potential reputation damage by posting the wrong content at the wrong time.
“As we have a huge amount of activity on the Force’s social media accounts, CrowdControlHQ means that our department can maintain an overview and assess the risk, manage the problems and respond where necessary to ensure the public are getting a quality service from Wiltshire Police. It has made monitoring all of our social media accounts simpler and less time consuming.”Wiltshire PoliceHead of Media